2022 Hyundai Santa Cruz: For All Of Life’s In-Between Moments

How Did It Drive?

I’m going to start out by saying right away that I cannot imagine this vehicle with the base-level engine; the Santa Cruz needed the turbocharged 2.5-liter engine. It had just the right amount of power and punch you’d want from your car, but it was exactly that: just right. To have anything less than what the turbo engine provides would likely feel sluggish and uninspired. The turbo isn’t giving you tons of extra pep like you’d get on something like the Mazda CX-5; it’s making your base level performance feel a little more exciting.

Adding to that, Hyundai did a solid job making the ride enjoyable. The cabin is nice and quiet, even on windy coastal roads. The low ride height makes the Santa Cruz feel steady, capable, and agile when on long straights or tight turns. I had the chance to try out the Santa Cruz on a little bit of everything, from well-paved highways to bumpy gravel roads, and it handled everything with ease. It’s not the kind of vehicle you want to take off-roading, but it’s also not something you’ll cringe at taking through that rutted dirt road.

And, unlike some pickup trucks, you’ll have a comfortable ride whether you’ve got the bed loaded or not. I will say, though, that we didn’t get a chance to put the Santa Cruz’s towing or payload powers to the test during our drive. That will remain to be seen.

Overall, we’re talking about a very comfortable vehicle, but not necessarily one that’s going to blow your mind in terms of the drive. It drives more like a commuter car than a performance machine — and that’s fine. Not everyone needs a car with an angry exhaust and an overwhelming amount of power. We’ll just keep our fingers crossed for an N or N-Line Santa Cruz, where we can kick things up a notch.

That said, I didn’t have a chance to drive the most affordable trims, so my observations aren’t going to translate.

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Photo: Elizabeth Blackstock

The Good

Many of my favorite things about the Hyundai Santa Cruz were in the little, thoughtful details that put this vehicle a step above others — ones that you actually use every day.

One of my favorite things was the infotainment system. There’s not actually a menu that you have to use to navigate from; instead, integrated tabs line the bottom of the screen. Give it a touch, and you’re immediately moved to navigation. Another touch, and you’ll have music available. It doesn’t require a whole lot of searching to find what you need, which can be a serious detriment with many other infotainment systems. You also had the option to select an arrow on the right side of the screen that would split the screen to show you, say, navigation and your music selection at the same time. I was really impressed.

It really seems like Hyundai paid attention to design through and through. The horizontal LED taillights stretch the truck out to give it a commanding stance while the hidden LEDs on the front end prove that you can create a statement grille without needing to rely on polarizing half of your audience. Further, the sloping cabin definitely retains SUV vibes, but it integrates well into the bed rails, proving that you can absolutely blend design barriers if you’re so inclined.

And we can’t talk about the good without talking about the truck bed. Sure, it’s on the small side, but Hyundai worked hard to ensure that flexibility is key here. Adjustable rails, latches, and molded bed inserts mean that you can secure plenty of goodies inside. You can turn it into a two-tiered bed with some plywood, and you can lock your valuables up in the under-bed storage.

The tonneau cover, too, is standard, not an option. It’s water-resistant (not waterproof; you’ll likely get some leaks in a hard rainstorm), it locks, and it’s self-retracting. Just push up on the tonneau handle, and it’ll roll up for you. Reach in and pull it back, and it’ll close. Best of all, you don’t need tons of strength or height to manage it.

And let’s talk about that under-bed trunk. It’s waterproof, and it features two drain plugs. It fit my backpack with ease, and I could also see it functioning as a cooler on the go for those of you out there who dig your tailgating.

The Santa Cruz was one of the first times I’ve had a truck-like vehicle that actually felt friendly for someone short like me. I know some smaller ladies enjoy the power they feel by driving a truck much bigger than them, but I’m not the kind of person that digs having to pole vault into the truck bed or turn into a bodybuilder to lift myself into the truck. Best of all, the sight lines inside were incredible. Seeing the road — what a concept!

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Photo: Elizabeth Blackstock
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock

The Bad

I’ll be honest — there wasn’t a lot that I didn’t like about this truck, but I’ll also admit that it’s not an easy vehicle to review because there’s nothing like it to compare it to. I’ll start with some of the concerns that folks asked about previously:

  • You’re probably not going to be able to fit a large adult human comfortably in the backseat for long periods of time. The seats were comfy, but the leg room left a lot to be desired.
  • The digital dashboard was fine, but I would have preferred a cleaner display for speed.
  • On a similar note, I would have also preferred a dial for volume, since it was a pain in the ass to quickly change volume with touch-screen buttons.
  • The blind spots were pretty big, but I think that’s because I’m short and had the B-pillar right in my blind spot. Collision alerts and Hyundai’s blind spot cameras when activating the turn signal worked great, though. You just have to be comfortable relying on technology.
  • Also a short-people problem, but it was tough to reach the heated/ventilated seat buttons without taking my eyes off the road.
  • The presentation and marketing of the Santa Cruz has seemed a little confused, which makes it hard to hypothesize a really great target market.
  • The truck bed can be a pain in the ass for anyone who has gotten used to the easy accessibility of an SUV’s trunk space.
  • We averaged about 22 mpg during our drive, which is about mid-range for a vehicle like this.
  • I didn’t have the chance to see anything but the top-of-the-line trim, so I can’t accurately predict that the entry-level trim is worth its price.
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Photo: Elizabeth Blackstock

Trim Walk and Pricing

SE

  • 2.5-liter 4-cylinder engine
  • 8-inch color touchscreen
  • Wireless Android Auto and Apple CarPlay
  • Hyundai’s SmartSense safety features
  • Sheet-molded composite bed
  • 18-inch alloy wheels
  • $23,995 for FWD, $25,490 for AWD

SEL

  • Blind-spot collision and rear cross traffic avoidance assist
  • BlueLink app
  • Proximity key with push-button start
  • Power driver’s seat
  • Heated front seats
  • $27,190 for FWD, $28,690 for AWD

SEL Activity

  • Integrated tonneau cover
  • Dual C-channel utility rail in bed
  • Rear sliding glass with defroster
  • In-bed 115-volt power outlet
  • Power sunroof
  • Roof side rails
  • $30,460 for FWD, $31,960 for AWD

SEL Premium

  • 2.5-liter turbo engine
  • Steering wheel paddle shifters
  • LED headlights
  • Hyundai digital key
  • Dual-zone climate control
  • $35,680, AWD only

Limited

  • 10.5-inch navigation system
  • Surround and blind view monitor systems
  • Smart cruise control with stop and go
  • Ventilated front seats
  • Heated steering wheel
  • $39,720, AWD only — this is the trim I drove
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock

Specs to Know

  • Starts at $23,995
  • FWD/AWD options for the first three trims, AWD only for the last two
  • Standard 2.5-liter four cylinder engine; makes 191 horsepower and 181 lb-ft torque
  • Optional 2.5-liter turbo engine; makes 281 hp, 311 lb-ft torque
  • 2.5-liter fuel economy: 21 city / 27 highway / 23 combined
  • 2.5-liter turbo fuel economy: 19 city / 27 highway / 22 combined
  • 3,500 pound towing capacity for standard engine; 5,000 pound towing capacity for turbo AWD
  • Payload: 1,748 pounds
  • HTRAC AWD
  • Multi-link self-leveling suspension
  • Water resistant, self-retracting, and locking tonneau cover
  • Sealed, lockable under-bed storage with two drains for water
  • Two side bins for storage
  • LED bed lighting
  • Bed tie-downs, utility rail, adjustable cleats, and molded side pockets
  • Length: 195.7 inches
  • Width: 75 inches
  • Height: 66.7 inches
  • Wheelbase: 118.3 inches
  • Ground clearance: 8.6 inches
  • Track front / rear: 64.7 inches / 64.9 inches
  • Approach angle: 17.5 degrees
  • Breakover angle: 18.6 degrees
  • Departure angle: 23.2 degrees
  • Bed length at floor / open tailgate: 52.1 inches / 74.8 inches
  • Bed width, max / between wheel house: 53.9 inches / 42.7 inches
  • Bed height: 19.2 inches
  • Lift-in height: 31.6 inches
  • Rear bumper step height (lower / upper / side): 18.1 inches / 25.2 inches / 18.9 inches
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock

How Does The Hyundai Santa Cruz Compare To The Ford Maverick?

I lost count of how many times Hyundai reminded our press group that the Santa Cruz isn’t designed to compete directly with the truck market before then comparing The Santa Cruz’s specs to those of the Ford Maverick. It makes sense; here are two small, affordable trucklets that are meant to be as comfortable in the city as they are on the dirt road heading to your favorite mountain trail. It makes sense that folks are cross-shopping these.

That said, I still think the Santa Cruz and the Maverick are competing for very different segments of the market, with the Santa Cruz appealing more to the SUV crowd and the Maverick aiming for a truck audience. Both have features that set them apart from the niche I think they’d most effectively appeal to — the Santa Cruz has a truck bed, the Maverick is electrified — which make both vehicles a bit of an outlier in their respective markets. But I don’t know that it’s ever occurred to me to compare these two on a one-to-one basis.

There’s no right or wrong answer as to which is better, since they’re both designed for different audiences. But let’s talk some general differences:

Santa Cruz

  • More expensive.
  • Shorter, squatter, and wider.
  • Built on the Hyundai Tucson platform.
  • Less bed space, but more storage options (under-floor storage and two extra side bins).
  • Larger payload and towing capacity.
  • No dedicated off-road package.
  • Worse fuel mileage.
  • No electrified option.
  • Higher horsepower and torque.

Maverick

  • Cheaper.
  • Taller, longer, and narrower.
  • Built on the Ford Escape platform.
  • More bed space, but fewer other storage options.
  • Smaller payload and towing capacity.
  • Dedicated off-road package.
  • Better fuel mileage.
  • Electrified option.
  • Lower horsepower and torque.

Which is superior? That’s going to come down to your personal preferences and uses for the vehicle. Nothing more.

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Photo: Elizabeth Blackstock

The Verdict

The 2022 Hyundai Santa Cruz is a great, flexible, and approachable vehicle that definitely has the chops to convince an American market that the ute can be a glorious thing — but I don’t think Hyundai quite knows what it wants the Santa Cruz to be yet. Its marketing push toward young, active professionals is a little bland because that’s the market every semi-flexible sedan, crossover, SUV, or truck is aiming toward these days. That angle isn’t fresh or exciting enough to convince people to opt for the result of a sordid love affair between a crossover and a small truck.

Revise that marketing push, and I think Hyundai has a banger of a product. Sell this to small families with kids who like to get muddy. Sell it to short women who want to feel like a badass driving their succulents home from the nursery without sacrificing their comfort. Sell it to eternally-messy guys who want a reasonably sized vehicle that won’t be a pain in the ass to clean out. Sell it to older folks who just can’t climb in and out of their tall work trucks anymore. Sell it to the in-between crowds who aren’t sure if they want a truck or an SUV. If I have to see one more ad showing a 20-something city slicker pulling off her office-wear as she hits the bike trail, I’m gonna snap.

That bland effort isn’t worthy of the Santa Cruz, which is ultimately a fun, peppy little vehicle that makes you smile when you drive it — and when you check your bank account before you think about financing it. It has potential lasting power that means we’ll not only see the Santa Cruz on the road in 10 years but that we’ll also see a fair share of its trucklet competitors. Hyundai just needs to find the in-between places where the Santa Cruz will shine.

Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock
Image for article titled 2022 Hyundai Santa Cruz: For All Of Life's In-Between Moments
Photo: Elizabeth Blackstock

The Used Market Is Starting To Make More Sense

Illustration for article titled The Used Market Is Starting To Make More Sense

Photo: Getty Images (Getty Images)

The Morning ShiftAll your daily car news in one convenient place. Isn’t your time more important?

The used market is coming down from a high, Hyundai has a new chairman and the launch of the Ford Escape plug-in hybrid has been bungled. All that and more in The Morning Shift for October 14, 2020.

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(FYI: Some articles linked to below are behind paywalls. Most of you know that, but I’m putting this here for everyone else. Pay for news that you value!)

1st Gear: The Used

A former colleague of mine here at Jalopnik bought a 2005 Pontiac Vibe last Friday for something above $5,000, which is too much to pay for a 2005 Pontiac Vibe but is also where the market is at. The buyer’s name is not Patrick George or Mike Ballaban, though it should have been. I bring this up because right now is just about the worst time in a while to be shopping for a used car. That said, things are starting to normalize, according to the Associated Press.

…the market is starting to even out for used vehicles as trade-ins resume. New vehicle sales were down 9.7% in the third quarter, far better than the 31% free-fall from April through June.

“Because we’re selling so many new cars, we’re getting trade-ins, so that’s taking the pressure off of going to the auction and having to pay too much money,” [Earl Stewart, owner of a Toyota dealership in North Palm Beach, Florida] said.

The average retail used-vehicle price has fallen by $100 so far in October when compared with September. [Alex Yurchenko, senior vice president of data science for Black Book, an automotive analytics firm that helps dealers determine vehicle prices] predicts the downward trend will continue at least through the end of the year, barring any unforeseen developments with the virus.

For the year, wholesale used vehicle sales are off 16% from the first nine months of 2019, Yurchenko said.

Both he and [Jeff Schuster, senior vice president at LMC Automotive, a consulting firm] said it’s wise to hold off buying a used vehicle if you can, because prices should drop further by the year’s end.

“If you’re just shopping, I’d wait,” Schuster said. “Let inventories rebuild a little bit.”

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All my friends in New York City are getting used cars amid the pandemic; the only one who is still holding out is former Jalopnik writer Aaron Gordon, who would spend his nights lighting cars on fire if that didn’t hurt the environment so much.

Reached for comment, Gordon said, “Only the performance-SUVs and pickups.”

2nd Gear: The PHEV Ford Escape Is Delayed

Ford has a bad habit of bungling the launch of new vehicles, which newly-minted CEO Jim Farley is supposed to fix. Farley has been in the job only two weeks now, so the delay of the PHEV Ford Escape isn’t really his fault; it won’t sell great in any case so I’m sure Ford isn’t too worried. But still, this seems bad.

From Bloomberg:

Ford Motor Co. is delaying the launch of its plug-in hybrid Escape sport-utility vehicle to 2021 after thousands of similar SUVs in Europe were recalled for problems involving fires while recharging.

The Escape plug-in hybrid originally was scheduled to go into production this past spring but Ford changed it to summer after the coronavirus pandemic shut factories for two months. Now Ford is pushing it into 2021 as it reviews issues with the European-market Kuga model, which shares parts with the Escape plug-in — including the battery and engine.

“We’re moving production to next year while we investigate what happened to the Kuga in Europe,” said Mike Levine, a company spokesman. “None have been sold in the U.S.”

[…]

Ford of Europe is working to fix a problem with its Kuga plug-in related to venting heat from the batteries, Jay Ward, another company spokesman, said Tuesday. There have been seven vehicle fires in Europe, triggering the recall of 20,500 Kuga models sold there, spotlighting an issue that could take months to resolve, Ward said.

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3rd Gear: Hyundai Has A New Chairman

He is the son of the former chairman. Euisun Chung will take over for his 81-year-old father, Mong-Koo Chung.

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From Automotive News:

The younger Chung, 49, previously the auto group’s executive vice chairman, was promoted to chairman at an extraordinary board meeting, the company said Tuesday.

His father, Mong-Koo Chung, 81, was made honorary chairman in the shuffle.

Euisun Chung has exerted more influence over the entire auto group in recent years. His father gave up his board seat in Hyundai Motor this year after stepping back from daily operations.

Chung joined the carmaker as a director of procurement in 1999 and became president of Kia Motors Corp. in 2005 and vice chairman of Hyundai Motor Co. in 2009.

[…]

“Much like the founders of the great Korean chaebols, Euisun Chung is a change agent,” Frank Ahrens, Hyundai’s former director of global public relations, wrote in an email to Automotive News.

“He has prepared his entire life for this moment, studying the companies diligently and seriously, and he has worked at both Kia and Hyundai. But he is no placeholder or status quo choice. He knows what to keep from his company’s and business culture’s history, and what to discard.”

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You can now go back to not ever thinking about who the chairman of Hyundai is.

4th Gear: The Ford Mustang Mach 1 Will Start At $52,915

That includes shipping. I will stop typing about this car now to avoid saying anything rude.

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From Automotive News:

The Mach 1 will start at roughly $4,000 more than the 2020 Bullitt, which started at $48,900, including shipping. It will cost almost $9,000 less than the 2020 GT350, which starts at $61,635, including shipping.

The vehicle will be built in Flat Rock, Mich., along with other Mustang variants.

Ford timed the opening of order banks and the release of pricing details to the 73rd anniversary of Chuck Yeager becoming the first person to break the sound barrier, known as Mach 1.

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5th Gear: We Could Have A Strike On Our Hands In Canada

Unifor, the union that represents 8,400 Fiat Chrysler workers in Canada (in addition to hundreds of thousands of workers elsewhere), said this week that talks weren’t going well over a new contract with FCA. The strike deadline is tonight just before midnight.

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I was in the room where it happened when the GMG Union last negotiated our contract, so I know lots of posturing is involved on both sides, but that said, it doesn’t really sound like Unifor is fucking around.

From Automotive News:

The two sides were “not quite where we feel we should be with this limited amount of time left on the clock,” according to a Monday Facebook post by Unifor Local 444, which represents workers at FCA’s Windsor, Ontario, assembly plant. “We have given our Strike committee the nod to be READY if we cannot come to a tentative agreement with FCA.”

[…]

FCA Canada spokeswoman LouAnn Gosselin declined to comment on the talks beyond a statement previously issued at the start of bargaining Oct. 1.

“FCA Canada welcomes the opportunity to move our discussions with Unifor forward,” the statement read. “We are committed to reaching an agreement that will allow us to continue investing in our future and create opportunities for our employees, their families and the communities where we live and work.”

In an update posted Tuesday afternoon on the Unifor national website, the union said it was “encouraging members to be prepared if strike action becomes necessary,” though it remained “hopeful” that a tentative agreement would be reached by the deadline.

“However, if FCA continues to push back on the pattern and refuses to deliver concrete investment commitments, the likelihood of job action as of midnight on Oct. 15 grows,” the union said.

A strike would halt production of the Chrysler Pacifica and Voyager minivans in Windsor, as well as the Chrysler 300 sedan and the Dodge Charger and Challenger muscle cars built in Brampton. It would also shut down an FCA casting plant in Toronto that builds aluminum die castings for various FCA models.

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Solidarity with Unifor.

Reverse: Chuck Yeager

He’s still alive and tweeting though it. I cannot recommend “The Right Stuff” the movie, as I haven’t read the book, which I’m sure the book is great enough.

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Neutral: How Are You?

I am also still alive and tweeting through it. The alternator, tires, air- conditioning compressor, front driver-side suspension and transmission fluid have all been replaced and/or failed in my 66,666-mile 2008 Honda Fit, I realized yesterday, which is not at all what Honda intended. I can’t wait to stretch its legs this weekend on a drive to the North Fork.